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Plasmata Around Plasmata

Phygital AR experience
 
Within the framework of Plasmata exhibition inside the Pedion tou Areos park in Athens, Onassis Stegi commisioned us to come up with an idea that could participate the neihbouring businesses. As part of the initiative, small businesses in the area acquire their own avatar (also known as a “Plasma”) — an imaginative digital alter ego designed with no-code tools. Through a hybrid, physical and digital route, visitors of the exhibition exit the park with the goal of exploring the neighborhood around Pedion tou Areos and discovering its local businesses, its people, and their “Plasmas.”
Accelerator of this process to create the Plasma of each one was a masterclass on branding and narration that we gave at our studio with all the participant spaces. 
Plasmata around Plasmata App

Creative Direction: Esto Association
Co Produciton: Onassis Stegi, Esto Association

























Emphasizing design´s trasformative potential, we showcase the possibilities that artistic practices can address critical political issues. We prioritize collaborations with art initiatives, non-profit organizations, grassroots groups, and institutions while actively engaging with local communities.


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Visual Communication
Creative Direction and curation
Branding
Web design / App design
Motion graphics
Photography and Video production
Object  / Spatial design


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info(at)estoassociation.com
Zaimi 24 10683, Athens