THETIS CONCEPT STORE
Visual Identity & Naming, Wesite design and development
Thetis (Greek: Θέτις [tʰétis]) is a figure of Greek mythology with various mythological roles. She appears mainly as a sea nymph, goddess of water or as one of the 50 Nereids, daughters of the ancient sea god Nereus.
The Thetis concept store is named after Nereid because of its location: it is located in Glyfada, a seaside area of Athens, but also because it makes a pun on the word "Theto," θέτω, which means place or define, representing the interior design values for the creation of a space. The ancient was merged with the contemporary, the palette of Greek islands with the materiality of urban space, and the large monolithic logo with modern and clean fonts.
www.thetisconceptstore.com
The Thetis concept store is named after Nereid because of its location: it is located in Glyfada, a seaside area of Athens, but also because it makes a pun on the word "Theto," θέτω, which means place or define, representing the interior design values for the creation of a space. The ancient was merged with the contemporary, the palette of Greek islands with the materiality of urban space, and the large monolithic logo with modern and clean fonts.
www.thetisconceptstore.com
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