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KRAMA FESTIVAL 2022

Art direction & Visual Communication

Our aim was to create communication between the festival, the main installation piece, and all the graphic elements. We yield the concept out of this year's KRAMA subject, 'Entropic Nature'. We used the Cyanotype technique to create the base of the design, which was then manipulated digitally to bring the final result.

This technique is based on cyanotype, UV exposure, and photosensitive chemicals, so the only parameters we had were the sunlight, branches, and leaves we collected from the urban environment.
The final design for the poster was screenprinted on a mirror-like paper that reflects the environment it sits in.

The video projection during the days of the festival was made from frames taken out of the posters artwork, moving and transcending through an organic motion following the same concept.

Installation by

UN P R 18T

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info(at)estoassociation.com
Zaimi 24 10683, Athens