Nakis Panayotidis “Shut your Eyes and See”
B&E Goulandris Foundation

Catalogue . Identity and Exhibition design

Exhibition design, catalogue and communication material for Nakis Panayotidis’s retrospective exhibition at The Basil & Elise Goulandris Foundation, November 2024. The concept is inspired by the works of Nakis Panayotidis, particularly his exploration of light. He uses light as a metaphor for illuminating darkness, preventing concealment, and conveying memory, time, and imagination. The project draws from his approach, where light, especially in the form of a 'slit,' becomes a central dynamic element, shaping and defining space while guiding perception in both physical and metaphorical realms.

Creative Direction: Esto Association
Photography: Danae Panagiotidi

Nakis Panayotidis - Shut your Eyes and See 2024 Exhibition Catalogue
Bilingual edition (Greek, English)
Published by Basil & Elise Goulandris Foundation
Printed by Kostopoulos

Aristeidis Lappas

Website design and development

Aristeidis Lappas's website serves as a digital gallery that mirrors the artist's creative journey. The minimalist layout emphasizes Lappas's diverse body of work, allowing visitors to navigate through various exhibitions and projects seamlessly.
The design prioritizes visual storytelling, with big images and concise descriptions that offer insight into his artistic process. This approach ensures that the artwork remains the focal point, providing an experience that reflects Lappas's aesthetic and conceptual sensibilitie.

https://aristeidislappas.com

A COLLECTIVE OF COLLECTIVES FESTIVAL 2024

Bradning . Graphic desing . Motion graphics . Web design and development

The festival was conceived to bring together all the independent spaces operating in Athens, enabling them to connect, discover shared values, and challenges within the Athenian ecosystem. The idea originated from an article, with the same name, ESTO wrote for the Belgian Eye To Eye magazine. Read the article here

This initiative culminated in a festival that ran over 4 days, bringing together almost 20 independent project spaces, artist-run initiatives, and art collectives from across Athens. During this time, it featured exhibitions, performances, discussions, and workshops, creating opportunities for collaboration and exchange between the spaces, artists, curators, and audiences. ESTO Association created the festival’s visual identity to reflect the connection and variety among the participating spaces. The design represents a living organism, with fragments of urban textures and landscapes blended into abstract, organic shapes. This approach captures the idea of many individual parts coming together to form a shared, self-sustaining network that aligns with the festival’s vision.

https://acollectiveofcollectives.com

EBGE DESIGN AWARDS

Graphic design . Art direction . Video production . Exhibition design

ESTO handled the graphic design, art direction, video production, and exhibition design.
The project was a collaboration between ESTO Association and the Post Spectacular Office for the creation of the visual communication and exhibition design of the Greek communication design awards (EBGE) in 2024.

The concept was "Under Construction," emphasizing that design is always a work in progress. It highlights the drafts, revisions, and problem-solving that shape great work. At the same time, we chose to present the design in its raw form—without extra decoration—to showcase its true impact and ability to stand out.

Hosted by Ypsilon Thessaloniki
Photos by Stefanos Tsakiris

ULTRA CORPO

Web design and development

The design of the Ultra Corpo website draws from the aesthetic of early 2000s media culture, blending elements of lo-fi graphics with glossy, retro-futuristic visuals reminiscent of early internet platforms and 2000s science fiction. Inspired by gaming culture of the same era, the site features interactive, game-like elements that give users a sense of choice and engagement. References to memes and archive layouts further connect the design to digital subcultures. These elements come together to create an interactive website that explores digital identity and reflects the artist's research field.

https://ultra-corpo.com

DOS

Branding . Graphic design . Video production

Train, share, perform, transform, sweat, energy, impulse, powerful, exchange, collaboration.

DOS is a dance improvisation performance space in Kypseli, Athens. A space where movement is narrowed down to its most fundamental impulses.
The aesthetics are unpolished and honest, capturing the essence of human expression without decoration, creating a meeting ground for transformative energies.
The body becomes an instrument of authentic storytelling.
Raw canvas: dancers and artists connect in a dynamic interplay of pure, unfiltered movement, channeling a primal energy that cuts through the noise to reveal something true, something real.

IT’S JUST A PHASE

Application design

Application re-design for It’s Just a Phase, an app that helps you plan, reflect and strengthen your connection to your inner knowing.

Focused on moon's phases and the zodiac as universal and relatable abstractions that can prompt journaling and personal praxis.

https://itsjustaphase.app/

OVERFLOW

Art direction . Motion graphics . Graphic design

The project encompassed creative direction, graphic design, and motion graphics, resulting in the narrative, poster designs, social media applications, and a printed program.

For the concept, ESTO drew inspiration from a poetic metaphor: the confluence of the Rhône and Arve rivers in Geneva, meeting near the venue where the live performances took place. Just as the rivers converge, the diverse musical genres and formats seamlessly merge, reflecting the fluid interplay of sound and visual spatialization throughout the event. This essence of fluidity and connection was embodied in the visual identity.

For the implementation of this concept we worked on both analogue and digital techniques: We used the method of transferring waterproof ink from water to paper to create the original textures that were used through digital manipulation for the final results.

The ten-hour music event that took place at L’Usine on 4th of May 2024 in Geneva. Curated by asH! and commissioned by the Orchestre de Chambre de Genéve.

Paparać Kvietka

Graphic design

Visual communication material for the solo exhibit of Katia She (Legovich), curated and hosted by our team at our Athens-based space.

Paparać Kvietka is the name of a non-existing fern flower from Belarusian folklore that embodies the essence of sudden miracles and mystical wisdom. In Belarusian mythology, Paparać Kvietka blooms briefly on Kupala Night, granting wisdom and the ability to see the unseen to those who find it.

BEYOND FEAR

Creative direction . Graphic design

Identity, print, and digital communication for the exhibition Beyond Fear, held at the Cultural foundation of Tinos from July 15-30, 2023. The visual identity captured the exhibition's theme, with the red intense color of the posters contrasting against the island's white surroundings, amplifying their visual impact

Curated by UN Processed Realities
Generative art video by Markela Bgiala
Exhibition pictures by Danae Panagiotidi

VENUS VOLCANISM

Art direction . Graphic design

The visual concept was rooted in something earthly, rather than alien or unfamiliar. The goal was to create a 3D abstract object that evoked the essence of reindeer moss (Cladonia rangiferina), lava flow or lava stone, and organic tissue, an entity that could naturally exist within Iceland's environment, -the composer’s country of residence-. It was envisioned as something between plant, animal, and artificial, an uncanny, otherworldly, and almost monstrous form that disrupts its surroundings while searching for a place to belong.

For the new album “TISSUE” of Eirini Rasouli, AKA Venus Volcanism.
Vinyl / Cassette

3D modeling/rendering by (Eleftheria Zanidaki

KRAMA FESTIVAL 2023

Art direction . Graphic design . Website design and development

ESTO shaped KRAMA Festiva’s general identity, working on the rebranding, the website, social media applications, texts.

The creative direction for the website and the social media focused on the concept of boundaries; what is a boundary in geography, in society, in music and in arts. Since the festival emphasizes the connection between disciplines and the breaking of boundaries, we explored their significance and sought ways to transcend them through graphic design, aligning with the festival's core values. This vision informed our work across various platforms, including the design of the website, social media campaigns, and visual assets for digital and promotional use.

https://kramafestival.com

THETIS CONCEPT STORE

Creative direction . Graphic design . Naming . Wesite design and development

Thetis (Greek: Θέτις [tʰétis]) is a figure of Greek mythology with various mythological roles. She appears mainly as a sea nymph, goddess of water or as one of the 50 Nereids, daughters of the ancient sea god Nereus.

The Thetis concept store is named after Nereid because of its location: it is located in Glyfada, a seaside area of Athens, but also because it makes a pun on the word "Theto," θέτω, which means place or define, representing the interior design values for the creation of a space. The ancient was merged with the contemporary, the palette of Greek islands with the materiality of urban space, and the large monolithic logo with modern and clean fonts.

www.thetisconceptstore.com

ANTHŪS

Creative direction . Naming . Graphic design

ANTHŪS “YOUR PERFECT EVENT”. Rebranding a full-service event planning company in Thessaloniki, established since the 90s (formerly Epilektiki Diaskedasi), with a new name, identity, and narrative. Focused on art direction, naming, and graphic design.

Inspired by regional myths from Northern Greece and specifically Thessaloniki about transformation, the concept draws on the story of ‘Anthus’, a figure who was transformed into a bird by Zeus and Apollo. The name “Anthos” also means “flower” in Greek, linking it to the presenceof flowers during important events symbolizing joy, beauty, and celebration. This inspiration shapes the brand's identity, centered around flowers, which continue to represent moments of happiness and memorable occasions.

www.anthus.gr

BEAUTY WISHES

Branding . Graphic design

Introduction of the rebranding initiative for the self-care and lifestyle concept store, Beaty Wishes.

Our objective centered to craft an identity that conveys a sophisticated experience through a meticulously curated assortment of refined self-care offerings.
Ranging from high-quality cosmetics to tasteful and eco-friendly home essentials, our vision prioritizes the fusion of elegance and practicality throughout every facet of the brand.

www.beautywishes.gr

DESCENT TO LYCABETTUS

UI design and development

Website development for the final thesis presentation of Chris Reizis @silicon.kidney for the University of Architecture in Patras, Greece.

An Interactive Story Game. Journey through bunkers and intricate networks hidden beneath the earth's crust and find what's lying in the Athenian underbelly.

Navigate with the arrow or the WASD keys and search for the external links.
descent-to-lycabettus.github.io
* Only for Desktop browsers

Sound: dr comet
Backdrop collage by @silcon.kidney

UI design and development

KRAMA FESTIVAL 2022

Art direction . Graphic design . Motion video

Our aim was to create communication between the festival, the main installation piece, and all the graphic elements.

We yield the concept out of this year's KRAMA subject, 'Entropic Nature'. We used the Cyanotype technique to create the base of the design, which was then manipulated digitally to bring the final result.

This technique is based on cyanotype, UV exposure, and photosensitive chemicals, so the only parameters we had were the sunlight, branches, and leaves we collected from the urban environment.
The final design for the poster was screenprinted on a mirror-like paper that reflects the environment it sits in.

The video projection during the days of the festival was made from frames taken out of the posters artwork, moving and transcending through an organic motion following the same concept.

Installation by UN PROCESED REALITIES

TIME BASED EDITIONS

Brand concept, Website design and development . Photography . Video produciton

TBE is an art project / a series of books binding print to time, merging sound with paper.
We were commissioned to develop the visual identity and branding system as well as the website design and photography of the first edition of “Borderline Visible” by Ant Hampton.
In order to experience the books narrative, you have to follow an audio link via a QR code that comes with the hardcopy.

The concept we chose our final design direction is the soundwaves that are created from the audio that is linked with the book. The typography is inspired by the pixelated shape of the QR code (VG 5000 by Velvetine type foundry) in a balanced combination of the regular version of ROM font (ABC Dynamo) that was used as a copy font for the book (designed by Roland Brauchli)

A flexible color palette that can be used for the various applications and communication material (digital or print) coming from the events or each editions theme.

Dimitris Loukas

Branding, Web design

In the realm of interior architecture, where artistry and functionality converge, our branding concept embraces the essence of minimalism while celebrating the beauty of natural elements. Drawing inspiration from the purity of white space, we craft a visual identity that exudes sophistication and elevates the art of interior design.

The concept:
Elegant yet bold typographic elements resonate with Dimitri’s keen eye for precision and design acumen. The use of clean lines mirror the fluidity of interior spaces that the designer plan with unparalleled expertise.

www.dimitrisloukas.com

Nakis Panayotidis “Shut your Eyes and See” B&E Goulandris Foundation