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ANTHŪS

Visual Identity, Branding and Naming
ANTHŪS “YOUR PERFECT EVENT”. Rebranding a full-service event planning company in Thessaloniki, established since the 90s (formerly Epilektiki Diaskedasi), with a new name, identity, and narrative. Focused on art direction, naming, and graphic design.

Inspired by regional myths from Northern Greece and specifically Thessaloniki about transformation, the concept draws on the story of ‘Anthus’, a figure who was transformed into a bird by Zeus and Apollo. The name “Anthos” also means “flower” in Greek, linking it to the presenceof flowers during important events symbolizing joy, beauty, and celebration. This inspiration shapes the brand's identity, centered around flowers, which continue to represent moments of happiness and memorable occasions.

www.anthus.gr
















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Emphasizing design´s trasformative potential, we showcase the possibilities that artistic practices can address critical political issues. We prioritize collaborations with art initiatives, non-profit organizations, grassroots groups, and institutions while actively engaging with local communities.


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SERVICES

Visual Communication
Creative Direction and curation
Branding
Web design / App design
Motion graphics
Photography and Video production
Object  / Spatial design


CONTACT

info(at)estoassociation.com
Zaimi 24 10683, Athens